Plymouth is to host MTV Crashes for the next three years for not one, but two nights of cracking entertainment for Plymouth people and global exposure for Britain’s Ocean City.
Plymouth’s Cabinet will be asked to give the thumbs up to a three year partnership with the global music channel to host a major music event across two nights on the magnificent Plymouth Hoe.
Deputy leader Councillor Peter Smith said: “We’re chuffed to bits that MTV want to come again and want to be in partnership with us over three years.
“Anyone who was on the Hoe this summer will know what an epic event it was. The crowds loved it, the bands loved it, MTV loved it and millions of people across the world got to see Plymouth at its best.
“This decision marks the start of a lot of hard work for our staff and partners to make this happen. It will be bigger, better – and with more beer tents!”
Last summer’s event led to Britain’s Ocean City being exposed to over 162 countries and the city benefitted from being associated with the world’s number 2 global media brand with a web reach of over 2.3 million per month, a Facebook following of over 44 million and a Twitter following of over 7.9 million.
Councillor Smith said: “This is a fantastic opportunity for the Council to put Plymouth in pole position for staging major outdoor events in the South West, fulfilling one of the Council pledges.
As well as cracking entertainment for people of all ages, the report outlines the significant economic benefits of MTV Crashes. It has been conservatively estimated that the economic impact of the summer’s event was £1.26 million based on the audience alone.
Plymouth’s visitor economy is worth £307 million a year and currently provides about seven per cent of the city’s jobs. Under its Visitor Plan, the city intends to increase visits by 20 per cent up to 2020 and a key strand of the plan is a major events strategy to encourage day and repeat visitors.
The cost of the undertaking is commercially sensitive, but the Council has agreed to underwrite the event as it has major economic and reputational benefits for the city.
It is expected that the event will be cost neutral to the Council.
Ticket details and prices will be announced in the New Year.
The MTV ‘Crashes’ Plymouth event was headlined by Kaiser Chiefs and supported by Example, The 1975 and Kiesza. The concert generated over 25 hours of programming highlights shown across MTV UK Network between August and September 2014.
Following extensive national and local press coverage estimated at over half a million pounds the 20,000 tickets for the event priced at £5 with a £1.50 booking fee sold out in less than 20 minutes. Kaiser Chiefs and The 1975 both enjoyed number 1 albums in 2014 with 230k album sales between them and a total of 3.5m album sales career wise.
Before the event, MTV ran a Plymouth TV promo campaign for 5 weeks in the build up to the event, featuring a competition to win tickets this was seen by 4.4million viewers across the UK.
Source: Plymouth City Council